Tag: China Consumer Trends

The Rise of Domestic Brands: Why Chinese Youth Stopped Worshipping Western Logos

The Rise of Domestic Brands: Why Chinese Youth Stopped Worshipping Western Logos

From Li-Ning sneakers to Perfect Diary makeup, Gen Z in China is trading foreign logos for local innovation. This report ...

Blind Boxes: Unpacking the Psychology Behind China's Billion-Dollar Mystery Toy Habit

Blind Boxes: Unpacking the Psychology Behind China’s Billion-Dollar Mystery Toy Habit

In a bustling Chinese mall, teenagers queue for hours to buy a toy they can't see inside. Why has this ...