city branding Archives

The Pangdonglai Effect: How One Supermarket Became a City’s Calling Card

Every weekend, thousands of shoppers travel across China to visit Pangdonglai, a supermarket chain in the small city of Xuchang. Known for extraordinary service, it has ...

When Both Parents Are Scientists, Who Raises the Kids? A Field Diary from a Chinese Dual-Scientist Family

Drones, Chili Peppers, and Negotiations: A Day with a Female Village Official in China

Morning of a Female Programmer in China: Code, School Drop-off, and Stand-up—How She Gets It Done

After Divorce, She Went Back to School with Her Child—A Chinese Woman’s Restart

From the Dulong River to Lujiazui: A Dulong Girl’s Journey Between Two Chinas

When Both Parents Are Scientists, Who Raises the Kids? A Field Diary from a Chinese Dual-Scientist Family

Drones, Chili Peppers, and Negotiations: A Day with a Female Village Official in China

Morning of a Female Programmer in China: Code, School Drop-off, and Stand-up—How She Gets It Done

After Divorce, She Went Back to School with Her Child—A Chinese Woman’s Restart

From the Dulong River to Lujiazui: A Dulong Girl’s Journey Between Two Chinas

Tag: city branding

The Pangdonglai Effect: How One Supermarket Became a City’s Calling Card

Double 11 and 618: Joining the World’s Biggest Shopping Festivals

The Water Splashing Festival in Dehong: How Visitors and Villagers Create Shared Memories

From Terraced Fields to Coffee Cups: The Organic Transformation of Hani Farmers

Virtual Reality Hub: How Nanchang Embraces a New Frontier

Live-Streaming in Miao Villages: How the Smartphone Became a New Farming Tool

From Horse Caravans to Cold-Chain Logistics: How Yunnan Mountain Products Reach the Whole Country

How BeiDou Is Quietly Changing Everyday Life for Ordinary Chinese

Carpooling on Rails: How Small Orders Can Go Global via China-Europe Trains

She Built an EV, But Says She’s Not a Tesla Fan: A Day in the Life of a Chinese Female Engineer