Forget the stereotype of blind nationalism. For China’s Gen Z, buying domestic isn’t just a choice—it’s a rational preference for quality, speed, and cultural identity. ...
In China, a plate of food can go from a local secret to a national sensation in 48 hours. We explore how Gen Z's obsession with ...
In Chinese cities, buying a local sneaker or sipping coffee at a homegrown chain isn’t just about supporting domestic brands. For Gen Z, it’s a blend ...