How a spicy, regional Hunan dish became a symbol of modern Chinese youth culture, logistics, and digital dining. Discover the story behind the Chopped Chili Fish ...
Forget the stereotype of blind nationalism. For China’s Gen Z, buying domestic isn’t just a choice—it’s a rational preference for quality, speed, and cultural identity. ...
From bubble tea testers to gaming stand-ins, a new gig economy is thriving in China. We explore why young people are paying strangers to live their ...
In China's gig economy, loneliness has a price tag. For about $5, young professionals can hire strangers on Taobao to praise them all day. Is this ...
In Chinese cities, buying a local sneaker or sipping coffee at a homegrown chain isn’t just about supporting domestic brands. For Gen Z, it’s a blend ...
Forget the stiff suits and rigid office dress codes. For China’s Gen Z, wearing a Mamianqun (horse-face skirt) to the subway or office isn’t just cosplay—it’s ...
Forget TikTok. For China's Gen Z, Xiaohongshu is the new search engine for life. From finding the perfect matcha latte to planning a solo trip, discover ...