Tag: Gen Z lifestyle

More Than Sweet: The New Taste Trends of China's Young Generation

More Than Sweet: The New Taste Trends of China’s Young Generation

In China, fruit is no longer just a snack for special occasions. For Gen Z and young urbanites, it’s a ...

The 'Full-Time Children' Phenomenon: A New Kind of Filial Piety or a Forced Choice?

The ‘Full-Time Children’ Phenomenon: A New Kind of Filial Piety or a Forced Choice?

In small Chinese cities, a quiet trend is emerging: young adults who have paused their careers to live at home, ...